Crocs has recently partnered with various renowned brands like Hollister, Simone Rocha, Barbie, and McDonald’s. Their latest collaboration, however, with the iconic toy brand LEGO, has sparked excitement. The two brands have joined forces for a global partnership, introducing a new collection of products and jibbitz. The first release includes wearable LEGO brick clogs featuring the LEGO logo on four studs and a brick-like outsole, resembling a LEGO toy brick.
Each pair of these collectible oversized clogs comes with a LEGO Minifigure sporting its miniature Crocs shoes. Priced at £199, these clogs are a one-of-a-kind collector’s item set to launch officially on Crocs and LEGO websites on February 17. Interested individuals can sign up for the waitlist now.
Carly Gomez, Crocs’ Chief Marketing Officer, expressed enthusiasm about the collaboration, stating, “The LEGO Group’s limitless imagination perfectly complements Crocs’ uniquely unconventional spirit. Both brands celebrate individuality, self-expression, and creativity, and our fans will be thrilled with what we have created together. This collaboration breaks new ground in an unprecedented way.”
These innovative clogs mark the initial release, with Crocs x LEGO planning a second drop later this spring. In other fashion and beauty collaboration news, H&M has partnered with e.l.f for a new fragrance collection, featuring the Power Grip Salty Drip EDP at £19.99. Additionally, Next has collaborated with Kelly Brook for a high street lingerie range designed for fuller busts, just in time for Valentine’s Day.