Bargain hunters gearing up for this week’s Prime Day sales need to be wary of potential scams. Cybercriminals are adept at taking advantage of large shopping events by deploying fake offers, phishing emails, and counterfeit websites to deceive individuals into divulging personal information or financial details. Security experts caution that Prime Day presents an ideal setting for scammers due to the high-pressure shopping atmosphere it creates.
Check Point’s security team has observed a significant uptick in new Amazon-related web domains being registered globally, with a total of 6,843 domains created between December 2025 and last month. Notably, April saw a substantial spike, with 1,446 new domains established in a single month.
The timing of this surge in April raises concerns as attackers can use this period to “age” malicious domains, enhancing their legitimacy and evading detection in preparation for Prime Day. While the majority of these domains are safe, Check Point identified that approximately one in every 11 newly registered Amazon-themed domains was either flagged as malicious or deemed suspicious.
According to Check Point, Prime Day scams are successful because they closely mimic typical shopping behaviors, including familiar branding, convincing checkout processes, delivery notifications, and last-minute urgency. The company advises consumers to not only be vigilant for suspicious messages but also to slow down the purchase process to verify authenticity before clicking, logging in, or making payments.
To protect themselves from potential scams during Prime Day, shoppers should follow a few simple steps. Firstly, carefully scrutinize website addresses before entering any information to spot fake pages that closely resemble Amazon’s official site. Look out for unusual characters, hyphenated brand names, or uncommon domain endings like .top or .online, which are common red flags for fraudulent domains.
Additionally, refrain from clicking on links received via emails, text messages, or social media posts. Instead, directly visit Amazon by typing the website address into your browser. Be cautious of deals that appear too good to be true, messages claiming refunds, or alerts pressuring you to act quickly before an offer expires, as these are tactics used to create urgency and prompt hasty decisions.
Another common scam tactic involves fake warnings about Prime accounts being suspended. If you receive a message threatening account closure unless immediate action is taken, verify the information directly on Amazon’s official website.
By adhering to these precautions, shoppers can enjoy Prime Day without falling victim to scammers. Prime Day is scheduled to run from June 23 to Friday, June 26, with Express.co.uk providing coverage of the event’s top deals and offers.