Primark has introduced a budget-friendly activewear set priced at £19, drawing comparisons to a luxury brand. The popular retailer is known for its affordable fashion items that often gain traction on social media. Recently, attention has shifted to Primark’s fitness collection, with one shopper noting the resemblance to high-end Alo apparel but at a fraction of the cost.
The positive feedback comes from a TikTok user identified as @Thelsedit, who shared a video showcasing various pieces from Primark’s new activewear range. Initially, she highlighted the £10 Rita Ora Scoop Back Performance Tee and the £12 Rita Ora Mid Rise Performance Leggings, totalling £22 when purchased together. She then tried on the £9 Rita Ora High Waisted Active Shorts, which form a £19 set.
While no direct comparison was made to specific Alo products, Alo’s Alosoft Back For More Tee is priced at £68, and the 7/8 High-Waist Airbrush Leggings are currently on sale for £82.
In the video review, Thelsedit expressed her excitement about Primark’s Alo-inspired activewear, praising the quality and affordability of the items. The open-back T-shirt, leggings with a thick waistband and pockets, and flattering shorts received high praise for their design and fit, all at incredibly reasonable prices.
In response to the positive reception, Thelsedit captioned her video with, “POV: you want the Alo look without the Alo price,” sparking further admiration from viewers. Comments flooded in, with shoppers expressing love for the vibrant colors, design, and value offered by Primark’s activewear range.
The shopper’s enthusiasm resonated with others, with many echoing their satisfaction with Primark’s current offerings, emphasizing the impressive quality and affordability of the activewear line.