Apple has introduced a significant software update designed to enhance creativity for a broader audience. The tech company from the US has unveiled Creative Studio, a new platform that grants MacBook and iPad users access to premium software at a more affordable monthly rate.
This service provides full access to professional applications like Final Cut Pro for video editing, Logic Pro for music creation, and Pixelmator Pro as an alternative to Adobe’s Photoshop.
Upon its launch later this month, Apple users can subscribe for £12.99 per month or £129 per year, offering great value considering the included software. Final Cut Pro alone costs £300 on the App Store, while Logic Pro is priced at £200.
By offering these tools on a subscription basis, Apple aims to make them more accessible to a wider audience.
Eddy Cue, Apple’s senior vice president of Internet Software and Services, stated, “Apple Creator Studio is a great value that enables creators to pursue their craft with access to powerful and intuitive tools for video editing, music making, creative imaging, and visual productivity, enhanced with advanced intelligent features to streamline workflows.”
Creative Studio also includes additional features such as MainStage, which transforms Mac into a versatile instrument, voice processor, or guitar rig. Additionally, Motion is a robust graphics tool for creating cinematic 2D and 3D effects with advanced features like Magnetic Mask for seamless object isolation and tracking without a green screen.
Subscribers will also receive intelligent features and premium content for Keynote, Pages, and Numbers apps, with enhancements coming later in the year for iPhone, iPad, and Mac users.
While Keynote, Pages, and Numbers will remain free, they will be upgraded for Creative Studio subscribers.
Cue added, “There has never been a more flexible and accessible way to access a powerful collection of creative apps for professionals, emerging artists, entrepreneurs, students, and educators to unleash their creativity from start to finish.”
Apple Creator Studio will be accessible on the App Store starting Wednesday, January 28, with a one-month free trial for all users. Customers purchasing a MacBook or iPad will receive a three-month trial period.
Apple has also announced discounted rates for university students, offering the software bundle at £2.99 per month or £29.99 per year.