Cadbury has recently reduced the size of its Mini Eggs bags while keeping the price unchanged. Upset customers have noted a decrease from 80g to 74g in the popular Easter treat, with the cost remaining around £2. This practice, known as shrinkflation, involves reducing product size while maintaining the price. Prices for Cadbury Mini Eggs can vary depending on the retailer.
Mondelez International, the parent company of Cadbury, explained that the size adjustment was necessary due to increased production costs. Factors such as higher costs for ingredients like cocoa and dairy, as well as elevated energy and transport expenses, have led to the decision to slightly decrease the weight of the Mini Eggs bags. The company aims to stay competitive without compromising the product’s taste and quality.
Following this change, concerns have been raised about similar reductions in other products, such as Quality Street, which saw a decrease from 600g to 550g during the holiday season. Food policy expert Gavin Wren highlighted a similar trend with Nestle products, questioning the continual decrease in product weight over the years.
In response to criticisms, a Nestle spokesperson emphasized that product ranges and pricing are determined based on various factors, including manufacturing costs, ingredient prices, and consumer preferences. They assured customers that the 2025 range offers competitive pricing and a diverse selection for Quality Street enthusiasts. Retail prices are set at the discretion of individual stores.