Burger King, a prominent fast-food chain, has unveiled its strategy to open 30 new locations annually in the UK to support its rapid growth. Currently operating 574 restaurants in the UK, the chain intends to kick off this expansion plan next year, prioritizing self-operated sites over franchise-operated ones.
Despite facing economic challenges, Burger King reported strong sales, citing a positive trend in business performance this year with a slowdown in inflation. However, the company acknowledged the impact of financial pressures on customers and increased costs related to the previous year’s budget on the UK hospitality industry.
Alasdair Murdoch, Burger King UK’s CEO, mentioned that while food and utility costs have stabilized, the sector confronts subdued consumer sentiment and escalating labor expenses due to significant hikes in minimum wages.
In a recent development, Burger King collaborated with renowned chef Gordon Ramsay to introduce an £11 wagyu burger. The company highlighted robust trading in 2025, surpassing $1 billion in system-wide sales in the UK and expanding its franchise rights to the Republic of Ireland for the first time.
The financial results for the previous year showed a 7% revenue increase to £408.3 million, with underlying profits climbing by 12% to £26 million due to stringent cost management practices. Mr. Murdoch expressed satisfaction with the company’s solid performance and strategic advancements, emphasizing revenue growth, positive like-for-like sales, and enhanced EBITDA in 2024 despite challenging economic conditions.
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