Frankie Bridge has started the new year by setting sustainable resolutions, expressing her intention to transition to using more natural products in the coming year. She particularly emphasized the shift from regular deodorants to eco-friendly alternatives.
Addressing her followers on Instagram, Frankie revealed her recent switch to Fussy, a natural deodorant brand that competes with popular options like Wild. Despite not disclosing her preferred scent, she praised Fussy for its eco-friendly approach and refillable deodorant sticks.
Similar to the concept of Wild, Fussy offers a reusable plastic case along with refill options in various fragrances such as Jasmine Bloom, Cloud Nine, and Coconut Milk. The Cloud Nine Starter Pack, similar to Frankie’s choice, includes an ocean blue plastic holder and a pod of scented deodorant, available for £13 at Holland & Barrett.
Frankie’s selected deodorant brand provides all-day protection, featuring a completely natural formula with botanical and fresh scents. It is also vegan and cruelty-free, catering to those who appreciate plant-based aromas.
Customers have praised Fussy for its effectiveness and affordability, with one highlighting the convenience of its compact design. Another customer noted a significant improvement from their previous deodorant, emphasizing Fussy’s positive impact.
For those interested in more natural and refillable options, alternatives like Wild Stick Deodorant and Salt & Stone Bergamot & Hinoki Deodorant Gel are available at competitive prices. Choosing eco-friendly products like Fussy aligns with the growing trend towards sustainable and conscious consumer choices.