Virgin Media users who subscribe to Sky Entertainment channels can look forward to a new perk starting next month. Sky Atlantic will be added for free, giving access to popular shows like Heated Rivalry and The Last Of Us. This update is set to roll out to Virgin TV 360 and Stream box customers on April 1.
To enjoy Sky Atlantic content, customers simply need to tune in to channel 111 on the Virgin TV platform. Additionally, the content will be available on-demand and through Virgin TV Go. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, expressed excitement about this addition, highlighting the gripping drama and compelling stories the channel offers.
In related news, Sky has announced the launch of a new Ultimate TV plan, priced at £24, which includes premium channels such as Disney+, Netflix, and the upcoming HBO Max app. Sophia Ahmad, Sky’s Chief Consumer Officer, described this update as marking a “new era” for Sky and NOW, combining Sky, Netflix, Disney+, HBO Max, and Hayu in one subscription package.
This move comes as part of a broader strategy to enhance entertainment offerings for viewers on various Sky platforms.